International Symposium – January 27-28

Concept Note

Public-Private Trends in Business Management: Understanding Disaster Risk towards Business Continuity

27 (Saturday) - 28 (Sunday) January 2018 | 8:00 A.M. - 5:30 P.M. VENUE: Quezon City Experience (QCX) Conference Hall, Quezon City Circle, Quezon City

Theme: Investing in Business Continuity

Number of Participants:

A total of 108 participants attended the International Symposium that included PSBA-Manila Master’s and Doctorate program students, Graduate School and Undergraduate Schools’ Faculty members; School of Urban and Regional Planning-University of the Philippines (UP-SURP) faculty members; University of the Philippines Planning and Development Research Foundation, Inc. (UP PLANADES) resource persons; Quezon City Government Scholars; International researchers and guests; and media representatives.

Organizing Partners:

Disaster Risk Management Unit (DRMU), Graduate School of Business (GSB), Philippine School of Business Administration (PSBA)-Manila; UP PLANADES; Quezon City Government (QCG); and UP-SURP, Diliman, Quezon City and Lahore College for Women University (LCWU), Lahore Pakistan.


This year’s International Symposium closely follows on the heels of the International Colloquium concluded in October 2017. This time, the participating institutions have expanded to include our partner from international guests, Resource Speakers, and Presenters from various linked and engaged international and local partners particularly with academia as well as private sector commercial and business establishments. The theme of this year’s Research Colloquium is “Investing in Business Continuity.”

The International Symposium comes urgently as the provisions of the Preamble of the Sendai Framework adopted by the United Nations in March, 2015. Section 2 therein asks States to build resilience into policies, plans, programs and budgets at all levels, a reiteration of the Hyogo Framework for Action 2005-2015 that work at all levels is needed, and that Disaster Risk Management (DRM) requires a multi-sectoral and inclusive approach. In this regard, governments are asked to engage with relevant stakeholders, identifying both public and private sectors, civil society organizations (CSOs), academia, and scientific and research institutions to work together, and lastly – which is relevant to this Symposium’s theme – for businesses to integrate DRM into management practices.

It is on this note that both international Frameworks (Hyogo and Sendai) highlighted the role of stakeholders, especially citing academia, scientific and research institutions, business, professional associations, and the private sector to integrate DRM including business continuity into business models and practices through DR-informed investments in micro- small, and medium-scale enterprises, conduct awareness raising and training for their employees and customers.

The Sendai Framework Priority 3 identifies Investing in DRR for Resilience by means of increasing business resilience and protection of livelihoods and productive assets throughout the supply chains, ensure continuity of services and integrate disaster risk management into business models and practices; by promoting the development and strengthening of disaster risk transfer and sharing mechanisms and instruments in close cooperation with partners in the international community, business, international financial institutions and other relevant stakeholders, and by promoting and supporting collaboration among relevant public and private stakeholders to enhance the resilience of business to disasters.

Investing in disaster risk reduction ensures business continuity, safeguards long -term investments, and provides protection to individuals, communities and environments. Our own Republic Act 10121 establishing the Philippine DRRRM system, the National DRRM Framework, and Institutionalizing the National DRRM Plan, stipulates the need for the establishment of training institutes to train public and private individuals in formulating local DRRM plans. Moreover, training institutes are mandated to consolidate and prepare training materials and publications of DRRM books and manuals to assist DRRM workers in their planning and implementation of DRRM programs and activities. The training institutes also conduct research programs to upgrade knowledge and skills and document best practices on DRRM, as well as conduct periodic awareness and education programs. Integration of DRR into school curricula of secondary and tertiary levels whether public or private, including formal/nonformal technical vocational indigenous learning and out-of-school courses and programs is also mandated by the above national law.

The theme of the International Symposium indeed aligns itself with previous international frameworks and national plans and frameworks on DRRM. Cooperation with all relevant stakeholders at all levels is an imperative. In this Symposium, the focus is on academia, research institutions, and the private sector area of business and commercial establishments to assist the numerous small and medium-scale enterprises in their local plans for DRRM. Such steps are small yet big steps toward achieving what the Hyogo Framework has stressed: Disasters impede progress to Sustainable Development (SD). Put in another way, effective DRM contributes to SD, on condition that all stakeholders, at all levels participate and cooperate to build disaster-resilient communities.

Speaker Profiles

Hon. Herbert Constantine M. Bautista Guest of Honor Message Mayor of Quezon City, Philippines
Hon. Herbert Constantine M. Bautista is the mayor of Quezon City, having won in a landslide in the May 2010 elections. He also won a landslide victory in his 2007 vice-mayoral re-election bid. He has been vice mayor of Quezon City, serving under then Mayor and former House Speaker Sonny Belmonte. He became a two-term city Councilor from the fourth district. He graduated from the San Beda College of Manila with a baccalaureate degree in Philosophy and Letters. He was adjudged Most Outstanding Centennial Bedan Alumnus in recognition of his contribution and leadership in civil governance and politics. He has a Master of Arts degree in Public Administration from the National College of Public Administration and Governance (NCPAG) at the University of the Philippines Diliman. Bautista is an alumnus of the National Defense College of the Philippines where he obtained his Master in National Security Administration (MNSA) degree. He is working towards his Doctorate degree in Political Science from UP Diliman. One of the younger officials of the country, who has had a long and fruitful experience in government and the youth movement, Bautista is active in socio-civic activities.

Presentation Title:
Quezon City Disaster Risk Reduction: Official Perspective towards Public Private Partnership in Business Continuity  
Mr. Karl Michael E. Marasigan Head, QC- DRRMO, Quezon City, Philippines

Mr. Karl Michael E. Marasigan, the Acting Chief, Disaster Control Division and Head, QCDRRMO is an enthusiastic and dedicated professional with extensive experience across all areas of service and operation management, especially in Disaster Risk Management in Changing Climate. He is an exceptional leader who has developed and motivated others to achieve set targets and demonstrated strong ability to manage projects from conception through to successful completion. A proactive individual with a logical approach to challenges, he performs effectively even in a highly pressured working environment. He has been supervising Disaster Preparedness and Mitigation Trainings and Seminars for Government and Non-Government Organizations to include the inspection of disaster vulnerable areas and lead the Quezon City Rescue in providing the highest standards towards medical care to victims of disaster within the city. Mr. Marasigan graduated with a B.S. in Respiratory Therapy from Emilio Aguinaldo College and Master’s degree in Public Administration from the Lyceum of the Philippines. He has been a resource person for Local and International forums, conferences, seminars, workshops and symposiums. He has attended a substantial number of local and international meetings, conferences and events representing the Quezon City government. He has been an advocate of partnership building on Disaster Risk Reduction and Climate Change Adaptation.

Presentation Title:
Factors Affecting the Growth of Small Medium Enterprises (SMEs) in Pakistan
Lect. Sobia Hassan Sultana In-charge Department of Public Administration, Lahore College for Women University (LCWU), Lahore Pakistan

Lect. Sobia Hassan is the office In-charge of the Public Administration Department, Lahore College for Women University. Currently, she is a PhD scholar of Administrative Sciences / Management. Lect. Hassan has finished her M. Phil in Management Science specializing in Human Resource Management and Master in Public Administration also specializing in Human Resource Management. Her work experience includes lecturing in Lahore College for Women University’s Department of Public Administration since 2013. Previously, she had given her services as Research Associate in a private sector university. Currently, she is office in-charge of the Department of Public Administration, BPA Program Coordinator, BOS Coordinator, Admission Coordinator and Internship Supervisor, among others.  She has a substantial number of international and local publications. Further, she has been attending international and local conferences and seminars relating current issues and trends on business and management perspectives.

Presentation Title:
Constitutional Amendment and Its Impact on Business Continuity 
Hon. Gov. Antonio Cerilles Governor, Zamboanga del Sur
Hon. Gov. Antonio H. Cerillesis the present Governor of Zamboanga del Sur, Philippines, since June 30, 2010. Prior to governorship, he was a member of the House of Representatives of the Philippines as the representative of the second district of Zamboanga del Sur. He also worked as the Secretary of Department of Environment and Natural Resources (DENR) during the tenure of the Philippine President Joseph Estrada from 1998–2001. He earned his Bachelor of Arts degree in Political Science from the University of Santo Tomas and his Bachelor of Laws degree from University of the East. He then earned his Master in Urban and Regional Planning from the University of the Philippines, Diliman Quezon City. He is an active member of Alpha Phi Omega fraternity. He was the National President of JCI Senate Philippines 2012. He is also the National Senior Vice President of the Boy Scouts of the Philippines and the current Council Chairman of BSP Zamboanga del Sur-Pagadian City Council. He is also a member of various organizations including the Knights of Columbus, Council 8188 and the Parliamentary Government Foundation. Among the laws he authored during his congressional stint was House Bill No. 3950 (now Republic Act No. 6975 otherwise known as the "Department of the Interior and Local Government Act of 1990," which established the Philippine National Police under a Reorganized Department of the Interior and Local Government) and House Bill No. 9347 (now Republic Act No. 8047 otherwise known as the "Book Publishing Industry Development Act," which formulated and implemented a National Book Policy and a National Book Development Plan). After serving as DENR Secretary from 1998-2001, he was elected again as a representative in 2004. He was one of the signatories of House Resolution 1109 calling for a constituent assembly to amend the Constitution.

Presentation Title:
Public Private Partnership towards Business Continuity
Dr. Primitivo Cal Executive Director, UP Planning and Development Research Foundation, Inc (PLANADES

Dr. PRIMITIVO C. CAL is an ASEAN Engineer and is registered/accredited in the Philippines as a civil engineer, transportation engineer, environmental planner, construction arbitrator, and lawyer. He holds bachelor’s degrees in civil engineering and in law, Master of Engineering (Transportation Engineering) degree, and Doctor of Philosophy degree in the field of transportation planning. He practices all his professions at the same time in his capacity as:

  • Executive Director of PLANADES since 2012, a consulting firm specializing in urban and regional planning;
  • Accredited Construction Arbitrator, having handled more than 35 construction disputes since 2005; and
  • Consultant in the fields of urban and regional planning, transportation planning and infrastructure planning.

Dr. Cal used to serve as Undersecretary for Transportation during the Ramos Administration and Dean of the UP School of Urban and Regional Planning, among others. He is a Returning-Scientist Awardee of the Philippine Government and a recipient of awards from the Professional Regulation Commission as Outstanding Professional.

Presentation Title:
China Pakistan Economic Corridor and Business Continuity: A Route to Prosperity 
Asst. Prof. Rabia Asif In-charge Department of Management Science, LCWU, Lahore, Pakistan

Asst. Prof. Rabia Asifis the office in-charge of the Department of Public Administration. She is working as Assistant Professor since 2011. Before becoming Assistant Professor she worked for two years as a Lecturer in the same University.  In addition, she has three years of working experience as E-Lecturer in the Virtual University of Pakistan. Presently, she is a Ph.D. scholar of COMSATA Institute of Information and Technology Lahore. She has finished her Master in Commerce from Hailey College, Punjab University, Lahore Pakistan. She also has a Master of Science specialization in Finance. She has a substantial number of international and local publications. In addition, she has been attending international and local conferences and seminars related to information and Communication Technology, Green Expense Management trends on business and management perspectives.

Presentation Title:
Disaster Impact towards Business Continuity in Changing Climate
Dr. Elias Sampa Programs and Curriculum Head Australian International School and United Campus of Mahatma Gandhi International School

Dr. Elias Sampa is a Director of Curriculum and Programs with the responsibility of initiating Outcome Based thinking and implementation across its various programs in K-12, undergraduate and post graduate degree levels. He is concurrently responsible for Mahatma Gandhi International School, Australian International School, and the Australian Institute for Higher Education, a transnational provider of Bachelor’s Degrees in Accountancy with the Australian Catholic University (ACU) and the MBA Executive program with Bradford University’s School of Business and Law. Dr. Sampa designs and delivers faculty development trainings in a wide range of capacity building areas and he oversees curriculum implementation of various programs, including DepEd K-12, the Victorian Certificate of Education (VCE), IB Diploma, and IGCSE. He has lectured and continues to do so at Bradford University School of Management’s MBA Program in Manila (including mentoring students in Management Project Paper writing);  at the Australian Catholic University in Manila; at Trinity University of Asia; Northern Quezon Community College Inc., and at Arellano University Graduate School of Education. Dr. Sampa has authored and co-authored several University and Senior High School textbooks, published research, and presented papers at education conferences locally and internationally on topics of significance.  His research on faculty readiness for OBE in Higher Education (2014) has guided his conduct of faculty OBE training at various universities, colleges and schools on: curriculum design, alignment and implementation; facilitating learning; and auditing protocols related to institutional readiness, curriculum, learning experience, and assessment – all related to OBE and Technology Integration.

Presentation Title:
Role of GIS in Development Projects: Challenges in Business Continuity 
Dr. Jun T. Castro Prof. School of Urban and Regional Planning, University of the Philippines, Diliman

Dr. Jun T. Castro is presently working as College Secretary and Professor 4 at School of Urban and Regional Planning. He has a Bachelor of Science in Civil Engineering, and has finished his Master of Engineering in Logistics and Information Engineering. He earned his Doctor of Engineering at Tokyo University of Mercantile Marine, Japan. Dr. Jun specialize in National and Local Transport Planning, Urban and Regional Planning, Municipal Infrastructure Planning, Information Technology Application, Travel Demand Forecasting, and GIS Application/Spatial Planning.

Program of Activities

Time Activity/Title of the Presentation Person or Institution In charge
8:00 – 8:20 Registration PSBA-Manila &UP PLANADES
8:20 – 8:30 Opening Remarks Prayer and National Anthem Dr. Lualhati S. Macapagal, PSBA-Manila
8:30 – 8:40 Welcome Message Dr. Mario Delos Reyes, Dean UP-SURP
8:40 – 8:45 Introduction of Guest of Honour Dr. Mark De Guzman, Professor, Department of Civil Engineering, Saint Louis University, Baguio City
8:45 – 9:05 Guest of Honour Message to the Participants Hon. Herbert Constantine M. Bautista Mayor, Quezon City
9:05 – 9:20 Soft Launching of QC- Local Climate Change Action Plan 2017-2027 & Group Photo Frederika C. Rentoy, Head, Environmental Protection and Waste Management Department (EPWMD) Quezon City Government and LCCAP Team
Resource Speakers Session I Plenary Session Chair of the Session:Archt. Pedro P. Rodriguez, Head, QC-CPDO and Dr. J. V. Molina GSB, PSBA-Manila
9:20 – 9:40 Resource Speaker: Quezon City Disaster Risk Reduction: Official Perspective towards Public Private Partnership in Business Continuity Mr. Karl Michael E. Marasigan Head, QC- DRRMO
9:40 – 10:00 Resource Speaker: Factors affecting the growth of small &medium enterprises(SMEs) in Pakistan Lect. Sobia Hassan In-charge Department of Public Administration, Lahore College for Women University (LCWU), Lahore, Pakistan
10:00 – 10:05 Distribution of Plaque of Appreciation to Guests and Speakers Dr. Jose F. Peralta, Dean and President & Dr. Tabassam Raza, Associate Dean and Director  DRM Unit, GSB, PSBA Manila
10:05 – 10:25 Coffee Break and Group Photo Quezon City Experience (QCX) Conference Hall
10:25 – 10:45 Guest Speaker: Constitutional Amendment and Its Impact on Business Continuity Hon. Gov. Antonio Cerilles Governor, Zamboanga del Sur  
10:45 – 11:05 Resource Speaker: Public Private Partnership Towards Business Continuity Dr. Primitivo C. Cal Executive Director, UP PLANADES
11:05 – 11:25 Resource Speaker: China Pakistan Economic Corridor and Business Continuity: A Route to prosperity Asst. Prof. Rabia Asif In-charge Department of Management Science, LCWU, Lahore, Pakistan
11:25 – 11:45 Resource Speaker: Disaster Impact towards Business Continuity in Changing Climate Dr. Elias Sampa Programs and Curriculum Head Australian International School and United Campus of Mahatma Gandhi International School
11:45 – 12:05 Resource Speaker: Role of GIS in Development Projects: Challenges in Business Continuity Dr. Jun T. Castro, Prof.  School of Urban and Regional Planning, University of the Philippines, Diliman.
12:05 – 12:15 Open Forum and Distribution of Plaque of Appreciation Archt. Pedro P. Rodriguez, and Dr. J. V. Molina
12:15 – 01:00 LUNCH Quezon City Experience (QCX)
Presentation Session I 01:00 – 01:50 Plenary  Session Track: Capacity Expansion Chair of the Session: Engr. Humprey Ariel Tagapolot, Transportation Planner and Dr. Lualhati S. Macapagal GSB, PSBA-Manila
01:00 – 01:10 MBA-DRM Program Title: Personal and Institution Capacity Expansion of Villages along West ValleyFault, Quezon City Presenter: Roman G. Sanchez, Jr. Research Methodology Class PSBA-Manila
01:10 – 01:20 MBA-DRM Program Traffic Enforcer Inclusion: Enhancing Emergency Response Capacity of QuezonCity Local Government Presenter: Mercy Joy D. Robles Research Methodology Class PSBA-Manila
01:20 – 01:30 MBA-DRM Program Title: Analysis of Non-Engineered Buildings along  Valley Fault, Quezon City Presenter: Marlene G. Caresosa Research Methodology Class PSBA-Manila
01:30 – 01:40 MBA Program Assessing Effects of Excessive use of Electronic Gadgets on Academic Performance of Grade School Students in Sacred Heart Academy Presenter: Mike Leander Aranas Research Methodology Class PSBA-Manila
01:40 – 01:50 Open Forum Engr. Humprey Ariel Tagapolot and Dr. Lualhati S. Macapagal
Presentation Session II 01:50 – 02:50 Plenary  Session Track: Good Governance Chair of the Session: Dr. A. M. Lopez,  GSB, PSBA-Manila and Asst. Prof. Rabia Asif,  LCWU
01:50 – 02:00 MBA Program Title: Suffice Free Health Services in the Quezon City, Philippines: A Budget Allocation Strategy Presenter: Marilou C. Oren Research Methodology Class PSBA-Manila
02:00 – 02:10 MBA Program Title: Strengthening the Internal Control System and Prevention of Fraud in Selected Branches of Commercial Banks in Mandaluyong City Presenter: Almira Reyes Alcantara Research Methodology Class PSBA-Manila
02:10 – 02:20 MBA-DRM Program Title: An Assessment of the Implementation of Quezon City LDRRM Funds for 2015-2016 Presenter: Shenah Marie V. Maala Research Methodology Class PSBA-Manila
02:20 – 02:30 MBA Program Title: Establishing Client Feedback Monitoring and Evaluation System for Department of Foreign Affairs, Philippines Presenter: Mariella S. Masiglat Research Methodology Class PSBA-Manila
02:30 – 02:40 MBA Program Title: Assessing Three Housing Models for Informal Settlers from Metro Manila: Identifying Gaps upon Relocation of Informal Settlers Presenter: Aeron Villanueva Research Methodology Class PSBA-Manila
02:40 – 02:50 Open Forum Dr. A. M. Lopez and Asst. Prof. Rabia Asif
Presentation Session III 02:50 – 04:00 Plenary  Session Track: Business Continuity   Chair of the Session: Prof. Carmelita R.E.U Liwag,  UP-SURP, and Lect. Sobia Hassan, LCWU
02:50 – 03:00 MBA-DRM Program Title: Disaster Mitigation: A Strategy of the Quezon City Local Government for Business Continuity Presenter: Dominga M. Capistrano Research Methodology Class PSBA-Manila
03:00 – 03:10 MBA-DRM Program Title: Assessing Incident Command System on Managing Disaster in Quezon City from 2016- 2017 Presenter: Annmarie Diane T. Marquinez Research Methodology Class PSBA-Manila
03:10 – 03:30 Coffee Break Quezon City Experience (QCX)
03:30 – 03:40 MBA Program Title:  Weather Related Events and Their Effects on Philippine Stock Market Index Presenter: Philip Angelo S. Pandan Research Methodology Class PSBA-Manila
03:40 – 03:50 MBA-DRM Program Title: Evaluating Humanitarian Logistics Management System at the Last Mile: Ondoy Victims in Antipolo City, Rizal, Philippines Presenter: Mary Ann P. Esporas Research Methodology Class PSBA-Manila
03:50 – 04:00 Open Forum Chair of the Session:  Prof. Carmelita R.E.U Liwag and Lect. Sobia Hassan
Presentation Session IV 04:00 – 05:30 Plenary  Session Track: Public-Private Trends in Business Management Dr. Mark De Guzman, Professor, Department of Civil Engineering, Saint Louis University, Baguio City  and Dr. Leonardo C. Medina Jr. PSBA-Manila
04:00 – 04:10 MBA Program Title: Inventory Management and Control – A Strategy for Effective Production in Selected Greenwich Stores in QC Presenter: Melissa Guilas Research Methodology Class PSBA-Manila
04:10 – 04:20 MBA Program Title: Contribution of the Social Media Platforms (Facebook, YouTube, Instagram) on the Marketing Strategy of Main Carpet Retailers in the Philippines Presenter: Margareth M. Pablo Research Methodology Class PSBA-Manila
04:20 – 04:30 MBA Program Title: Repatriation of Filipino Seafarers and Its Impact on Leading Pre-Employment Medical Clinics in the Philippines: An Assessment Presenter: Lysa S. Banquiray Research Methodology Class PSBA-Manila
04:30 – 04:40 MBA Program Title: Irresponsible Advertising and Its Negative Impacts on Children: A Framework of Responsible Advertising in the Philippines Presenter: Bo Ngoc Bui Research Methodology Class PSBA-Manila
04:40 – 04:50 MBA Program Title: Financial Sustainability of Language Centers in the Philippines: Growth Protection Trends from the Last Ten Years Presenter: Girlie Abraham Research Methodology Class PSBA-Manila
04:50 – 05:00 MBA Program Title: Automated Language Assessed Travel Associates’ Communication Performance toward United Airlines Reservations System: An Evaluation Presenter: Ferdinand R. Nuñez Research Methodology Class PSBA-Manila
05:00 – 05:10 MBA Program Title: Process Training Effectivity on Travel Agents Performance, InterGlobe Technologies, Philippines Presenter: Maria Rika Abraham Research Methodology Class PSBA-Manila
05:10 – 05:20 Open Forum Dr. Mark De Guzman, and Dr. Leonardo C. Medina Jr.
05:20 – 05:30 Synthesis Dr. Tabassam Raza PSBA-Manila

Emcees:  Prof.  Carmelita R.E.U Liwag & Ms. Coleen C. Balasabas

Overall Coordinator: Coleen C. Balasabas


Program Emcees: In addition to Prof. Carmelita R.E.U. Liwag & Ms. Coleen C. Balasabas, Ms. Maria Rika Abraham and Mr. Mike Leander Aranas, also assisted in the emceeing the program.

Prayer and National Anthem: Dr. Lualhati S. Macapagal, PSBA-Manila

Opening prayer led by Dr. Macapagal
Guests singing the Philippine National Anthem

Welcome Message: Dr. Mario Delos Reyes, Dean, University of the Philippines – School of Urban and Regional Planning (UP-SURP), Diliman, Quezon City

Dr. Mario Delos Reyes

Dean Delos Reyes welcomed the guests, speakers, presenters and participants. He then shared that the symposium and its theme is very relevant, and that the academe, of which UP-SURP is a representative, is trying out ways to build resiliency in communities by means of:

  1. Integrating Climate Change and Adaptation (CCA) and Disaster Risk Reduction (DRR) into UP-SURP’s curriculum, both in the core and elective courses;
  2. Supporting LGUs in mainstreaming CCA and DRR into local development planning;
  3. Involving in projects to build up resilience;
  4. Conducting training on CCA and DRR for local governments, barangays, chief executives, mayors, local government officials, employees, and staff;
  5. Conducting public lectures organized by UP-SURP; and
  6. Collaborating with local/international universities and schools in pursuing a Master’s program with the end view of encouraging the sharing of knowledge and expertise.

Plenary Session: Resource Speaker Session 1

Chair: Archt. Pedro P. Rodriguez, Head, Quezon City – City Planning and Development Office (QC-CPDO)

Architect Rodriguez, Chair of the Resource Speakers Session 1 under Plenary Session, provides an introduction.

Archt. P. Rodriguez

Resource Speaker: Lect. Sobia Hassan, In-Charge, Department of Administration, Lahore College for Women University (LCWU), Lahore, Pakistan – “Factors Affecting the Growth of Small-Medium Enterprises (SMEs) in Pakistan”

Lect. Sobia Hassan

Lect. S. Hassan cited several factors that affect the growth of small and medium enterprises (SMEs) in Pakistan.She described first the profile of the SMEs and after identifying the factors, she recommended that the State Bank of Pakistan facilitate loan assistance to SMEs.

Resource Speaker: Dr. Primitivo C. Cal, Executive Director, UP-Planning and Development Foundation, Inc. (UP-PLANADES) – “Public-Private Partner-ship towards Business Continuity.”

Dr. Primitivo C. Cal

Dr. Cal began by sharing that past and present administrations have made use of PPP as a key strategy in the implementation of development projects. Its main advantages are: 1) Budget augmentation; 2) Improves efficiency in project implementation and operation; and 3) Sharing of risks.

            He then presented the three kinds of PPP schemes, namely:

  1. The official scheme as legislated by Republic Act 6957 (the Build-Operate-Transfer or BOT Law, as amended by Republic Act 7718);
  2. The joint venture; and
  3. The hybrid PPP.

Under the first category of PPP schemes are several variants: BOT, BT, BLT, BOO, BTO, CAD, DOT, ROT, and ROO. He then proceeded to the modes of bidding under the BOT scheme. One is the public bidding mode; the other is the unsolicited proposal mode. In public bidding, the government identifies and prepares the project and then invites bidders. In the unsolicited proposal mode, the initiative comes from the proponent (usually, the private sector) which proposes a project to the government. Negotiation follows although the government also invites comparative proposals all of which go through the usual process of public bidding.

            The joint venture scheme was issued by Executive Order 423 of April 2005.In this scheme, private or public sector entities contribute money/capital, services, assets, or a combination of these, thus sharing risks in undertaking a project.

            Dr. Cal also discussed on the failure of competitive selection when no proposals or only a single proposal has been submitted. In this case, he presented options for what becomes a limited negotiation process.

            Finally, he talked about the hybrid type of PPP scheme, frequently resorted to by the administration of President Duterte. Under this scheme, the government entity concerned both finances and constructs the facility while the private entity involved operates and maintains the facility.

Resource Speaker: Karl Michael E. Marasigan, Head, QCDRRMO – “Quezon City Disaster Risk Reduction: Official Perspective Towards Public Private Partnership in Business Continuity.”

Mr. Karl Michael E. Marasigan

Disasters impact small scale retail businesses to large establishments. They may lose uninsured stock and more losses due to prolonged power cuts; blocked roads lose the ability of businesses to take their produce or merchandise to the markets; and employees may face short- or long-term loss of employment or income. To address such challenges, Quezon City has taken steps to address these perils in consultation with various partners. The steps include:

  1. Re-organizing the QC DRRM Council;
  2. Engaging with the private sector;
  3. Investing in livelihood programs;
  4. Exploring risk transfer mechanisms; and
  5. Building capacity particularly for first responders.

In consonance with Republic Act 10121 (Philippine DRRM Act of 2010), QC Mayor Herbert Bautista signed EO 23, series of 2010, organizing the QC DRRM Council (QCDRRMC). This body is composed of various city offices and departments. Recently added were the following: Persons with Disability Affairs Office (PDAO), SikapBuhay (through which QC reaches out to SMEs), PESO (for employment opportunities to victims), Office of Senior Citizens Affairs (OSCA), City Tourism Department, and the City Veterinary Department.

The private entities that QC has engaged with include private organizations, NGOs, and business institutions. Various memoranda of agreement were signed for this purpose.

Mr. Karl Michael E. Marasigan

Investments in capacity development for communities include the implementation of information, education and communication (IEC) campaigns to increase their knowledge and awareness. Capacity training has also been given in terms of the financial literacy, social preparation and livelihood alternatives through the MOVE UP Project (Moving Urban Poor Communities toward Resilience). The training also incorporates disaster preparedness orientations and the promotion of insurance mechanisms.

In exploring risk transfer mechanisms, QC has recently inked a project with the Department of Finance (DoF) and the Asian Development Bank (ADB) in designing the Philippines’ City Disaster Insurance Pool. The output of the project is a case study with QC’s benchmark data on disaster risk financing, cost-effective disaster risk insurance, and other strategies as a way of sharing knowledge and experience among LGUs.

Capacity building for response capabilities has been implemented by QC through the QC Barangay Emergency Response Team (BERT) to provide life preservation and meet the basic subsistence needs of affected populations, as well as the provision of ambulance units to enhance the capability to respond immediately to incidents.

He quoted Mayor Bautista that “DRR + Environmental protection = Urban Development.”

Introduction of the Guest of Honor - Dr. Mark de Guzman, Professor, Department of Civil Engineering, Saint Louis University, Baguio City

Dr. Mark de Guzman

Dr. De Guzman provides an introduction for the Guest of Honor of the Event, Mr. Aldrin Cuña, representing Mayor Herbert Bautista of the Quezon City Government.

Response of the Guest of Honor - Mr. Aldrin Cuña, QC City Administrator (proxy of Mayor Herbert Bautista)

Mr. Aldrin Cuña

Mr. Cuña thanked Dr. Raza for helping QC to become the first city/LGU with a complete Local Climate Change and Adaptation Framework/Plan and its integration into the Comprehensive Land Use Plan (CLUP) and City Development Plan (CDP). He also thanked Dr. Raza for partnering with QC in crafting the academic program (the MBA program) wherein QC staff may enroll and thus come up with theses and studies especially on the need for relevant policies in relation to DRRM and LCCA concerns.

Signing of the Memorandum of Agreement (MOA) between PSBA-Manila and the Quezon City Government (QCG)

Signing of MOA

Dr. Jose Peralta (on behalf of PSBA-Manila) and Mr. Aldrin Cuña (on behalf of the QCG) sign the MOA between PSBA-Manila and QCG.This was witnessed by Archt. Pedro Rodriguez, Head of Quezon City’s City Planning Development Office (QC-CPDO), and Mr. Rogelio L. Reyes, Executive Director of Scholarship and Youth Development Program (SYPD) – Quezon City.

Soft launching of the book-to-be, QC Local Climate Change and Adaptation Plan, 2017-2027 (QC LCCAP 2017-2027)

Soft launching of QC LCCAP 2017-2027
Copies of QC LCCAP 2017-2027 during the soft launching
Representatives from the QCG, PSBA-Manila, and Guests of Honor hold their copies of the book, QC LCCAP 2017-2027, during the soft launching.

Representatives from the QCG, PSBA-Manila, and Guests of Honor present the soft-launching of the QC LCCAP 2017-2027.

Guest Speaker: Hon. Gov. Antonio H. Cerilles – “Constitutional Amendment and Its Impact on Business Continuity.”

Hon. Gov. Antonio H. Cerilles

He tackled the issue of federalism and its impact on economic survival of the regions. He believed in the wisdom of the former Chief Justice HilarioDavide who gave the scenario that only NCR and the Southern Luzon Region will survive; the rest, quoting Davide, “can go to hell.” I am against federalism because my province, Zamboanga de Sur, will have a problem.

            Moreover, the regional governor will be an all-powerful guy. He can appoint, transfer, promote, and dismiss anybody. He can therefore create a political dynasty.I also agree with Gerry Sicat, former NEDA Governor, who said that if federalism becomes a reality, there will be a problem in bureaucracy.In this event, again, the poorer regions will suffer.

            The 1987 Constitution is a good constitution, according to Justice Davide.In this regard, Gov. Cerilles proposes for a Constitutional Convention just the way President Marcos called for one such in 1971.

            Finally, he sounded out a rhetorical question if what the QC LCCAP project is doing, or if the existence of the city government’s DRM unit, is in conflict with UP-SURP’s program.The shaking of heads among the concerned officials sitting at the front row seats demonstrated that there is no such conflict; in fact, they voiced out that the two are cooperating with each other.

Resource Speaker: Asst. Prof. Rabia Asif, In-Charge, Department of Management Science, LCWU, Lahore, Pakistan – “China-Pakistan Economic Corridor and Business Continuity: A Route to Prosperity.”

Asst. Prof. Rabia Asif

She gave first a background of the China-Pakistan Economic Corridor (CPEC) saying that the two countries reached an agreement on CPEC with the signing of CPEC in April 2015. This is in alignment with China’s regional connectivity policy and its One Belt One Road (OBOR) regional program. After citing the various infrastructure projects especially in seaport building, road building, and hydropower/energy construction, Prof. Asif enumerated the benefits of CPEC to China as well as to Pakistan.

            The benefits to China include:1) more trade between China and the Middle East and Africa; 2) access for China to the Indian Ocean; and 3) an independent political and economic path from India and the USA.

            On the other hand, Pakistan gains the following benefits: 1) improvement of the economy; 2) opportunities are availed of in its relationship with China; and 3) creation of new employment openings with the implementation of CPEC.

Reaction of Gov. Cerilles to Prof. Asif’s presentation

Hon. Gov. Antonio H. Cerilles

The CPEC reminds him of UP PLANADES’ project with Pakistan that involves planes in redevelopment of Islamabad master plan during the time of President Pervez Musharraf. Unfortunately, CPEC may make India uncomfortable as an old rival of Pakistan. He then brought up the issue of the Bataan Nuclear Plant, which was snowballed although the Philippines paid for it already. It is there, he said, but we are not using it. He expressed in Filipino, “Ayanna, ayaw pang gamitin!”

Resource Speaker: Dr. Elias Sampa, Programs and Curriculum Head, Australian National School and United Campus of Mahatma Gandhi International School – “Disaster Impact towards Business Continuity in Changing Climate.”

Dr. Elias Sampa presenting “Disaster Impact towards Business Continuity in Changing Climate”
Dr. Elias Sampa presenting “Disaster Impact towards Business Continuity in Changing Climate”

According to Dr. Sampa, of all environmental issues, CC is the one that is harder to address. He proceeded to show his Mitigation and Adaptation Framework showing Human Settlements at the center of all human activity, be it service, shelter, and infrastructure, which emphasizes what the Sendai Framework and the Hyogo Framework have already emphasized.

            He focused on human as well as business settlements, tackling first congestion issues, land ownership issues, for example, which only obstruct the solution of the problem. In resilience, people need to give up something.

            He then gave six reminders in risk management for business continuity, namely:

  1. Create the future, not protect the past;
  2. Go multidisciplinary, not rely on one discipline;
  3. Connect and collaborate, not compete;
  4. Learn to unlearn, and relearn rather than just being learned;
  5. Embrace ambiguity rather than look for certainty; and
  6. Rely on real cases/challenges rather than on old practices

He came up towards the end of his presentation with thought-provoking insights:

  1. Shift consciousness from territorial integrity to people integrity;
  2. Need to depart from our arrogance of power;
  3. Climate change will succeed where globalization failed;
  4. In local, national, and global governance, we need to think and work public-private;

The last idea of thinking and working public private is to him the framework of business resilience. By extension, Mitigation and Adaptation = Public Private = Business Resilience.

Resource Speaker: Dr. Jun T. Castro, College Secretary and Professor, UP-SURP – “Role of GIS in Development Projects: Challenges in Business Continuity”

Dr. Jun T. Castro presenting “Role of GIS in Development Projects: Challenges in Business Continuity”
Dr. Jun T. Castro presenting “Role of GIS in Development Projects: Challenges in Business Continuity”

He first defined what Geographic Information System (GIS) is, that it is a computer tool to collect data, analyze, process it, and present it in graphical outputs or maps.GIS serves and supports planning, management and decision-making. He briefly touched on business continuity, saying this is related to logistics among the business companies, to assure the smooth flow of goods and services.

            He gave examples of the need for GIS in urban management, such as in sanitary landfill site selection, in disaster risk assessment (DRA), and in logistics facility planning.

            He identified the major challenges of GIS for business continuity:

  1. Lack of information and institutional infrastructure;
  2. Limited data because, for one, data are not openly shared; and
  3. Development plans do not take into account logistics planning.

Open Forum


Engr. Humprey Ariel Tagapolot (freelance transportation planner) to Asst. Prof. Rabia Asif“

CPEC reminds me of China investing one time for a seaport project in Sri Lanka. The latter had difficulty in paying back. Have you thought that the Chinese investment in Sri Lanka may also be hard for Pakistan to pay back to China?The main issue lies on the interest rate.That is why the Sri Lanka port facility was not able to pay.Have you considered this possible scenario in CPEC?”


Asst. Prof. Asif

“In CPEC, the funding is from China and management by Pakistan. If the project succeeds, this will be good for the Pakistani economy. The various revenue sources from the project means that Pakistan will be able to pay back.”


Mr. Allan Saleh F. de Vera (MBA-DRM, PSBA student) to Asst. Prof. Asif

“I see that CPEC has many hydropower projects.Have you examined some of the obstacles or problems regarding the construction of such projects?I come from an indigenous community.One problem with big infrastructure projects is removing or relocating indigenous peoples from where the projects would be set up.Are there such problems in the case of CPEC?”


Asst. Prof. Asif

“Feasibility studies and reports have already been made and the planning about these have already taken care of the problem presented by indigenous communities who live in the affected sites.”


Mr. Federico Figueroa, Jr. (MBA-DRM, PSBA student) to Dr. Primitivo Cal

“This is a question of clarification that has to do with several two-connector routes. Why is it that the construction of these routes is delayed?”


Dr. Tabassam Raza (on behalf of Dr. Cal who was not around)

“We will extend to Dr. Cal your question and so the answer would be given a little late, sometime after. He is not around and so we have to wait for the appropriate answer.”


Engr. Tagapolot to Dr. Jun Castro

“Data gathering is really a challenge to be able to get the accurate information. How effective is GIS then in planning considering what you said as data limitations.”


Dr. Castro

As they say, garbage in, garbage out. The GIS data are mostly collected by private companies. But their data is not optimal, and only for their usage. In other words, GIS has not been used as a system-optimal tool. At the moment, optimization of data in GIS is not the case. The government may have to start to look at and help the private companies in this regard, that is, on how to optimize data collection.”

Dr. Mario de los Reyes (adding to Dr. Castro’s answer):

“We do need research and the government should fund these. GIS can produce data for policy purposes. That is why we at UP-SURP are constructing a laboratory to convince planners to be able to implement policies. We also have plans like virtual reality. Some data are not around and so we do modeling and projection in terms of years.”

Plenary Session: Presentation Session 1 (Capacity Expansion)
Chairs – Engr. Humprey Ariel Tagapolot, freelance transportation planner; Dr. Lualhati S. Macapagal, GSB, PSBA-Manila

Presenter 1: Roman G. Sanchez, Jr. (Research Methodology Class, GSB-PSBA, Manila) – “Personal and Institution Capacity Expansion of Villages along West Valley Fault, Quezon City.”

         He presented the abstract of his research study as well as its conceptual framework. The problem his study asks is: In the event of a 7.2 magnitude earthquake, is Quezon City especially the ten barangays through which the fault line traverses prepared? Are the residents capable of coping with the impact and adverse effects of such disaster.

Presenter 2: Mercy Joy D. Robles (Research Methodology Class, GSB-PSBA, Manila) – “Traffic Enforcer: Inclusion in Enhancing Response Capacity of Quezon City Local Government.”

  She presented both the abstract and the conceptual framework of her study. She explained why she chose to pursue the study. She was employed at the QC Department of Public Order and Safety (DPOS) for seven years, and there she underwent traffic enforcer training for 45 days. She added that most of the traffic enforcers at DPOS are licensed criminologists.

Presenter 3: Marlene G. Caresosa (Research Methodology Class, GSB-PSBA, Manila) – “Analysis of Non-Engineered Buildings along Valley Fault, Quezon City.”

            She presented the abstract of her proposed study as well as the conceptual framework. The study will examine physical conditions of the non-engineered buildings and determine their preparedness for the next big earthquake. She then recommends strengthening techniques for these buildings.

Presenter 4: Mike Leander Aranas (Research Methodology Class, GSB-PSBA, Manila)– “Assessing the Effects of Excessive Use of Gadgets of the Grade School Students in Sacred Heart Academy, Pasig.”

     He expounded on the abstract and conceptual framework that he presented.He said that his study is significant because most other studies on the topic looked at the disadvantages of gadget usage while his focuses on the advantages aspect. He will use experimental and control groups and compare their gadget usage with their grade point average. He will present recommendations on gadget usage that will facilitate learning.

Open Forum


Mr. Jonathan Africa (MBA-DRM, PSBA-Manila student) to Mr. Roman Sanchez

“What coping capacity do you wish to expand?”



Mr. Sanchez

“Coping capacity to be expanded includes increasing level of awareness and enhancing the affected villages’ contingency planning.”


Engr. Tagapolot to Mr. Sanchez

“Do you think there is no redundancy in your work with the government of Quezon City since the latter certainly may already have done a similar study?”


Mr. Sanchez

“I will focus on the gaps only.Quezon City has already made a good study but mine will focus on the gaps.”


Dr. Mark de Guzman (Professor, Department of Civil Engineering, St. Louis University, Baguio City) to Ms. Mercy Joy Robles

“How long does it take for Emergency Responders to respond?”



Ms. Robles

“Thank you for the question. I will input that in my study.”


Mr. Luther Apalis (MBA-DRM, PSBA-Manila student) to Mr. Mike Aranas

“Are you planning to stop the use of electronic technology by means of gadgets, or are you just planning for policy purposes?”



Mr. Aranas

“I recommend strong parental control in my study. Some parents cannot really monitor their children’s use of gadgets.”


Ms. Rosario Corazon Arzaga (DBA candidate, GSB, PSBA-Manila) to Ms. Robles

“What method are you using? I am referring to the dimensions of quality in your study to set the parameters as a gauge of services?”


Ms. Robles

“I use the survey and inventory validation, for example, in early warning systems.”


Ms. Arzaga’s follow-up question

“How many are the vulnerable groups? The women and children? What is the vulnerability profile? How many have insurance, access to credit?”


Ms. Robles

“Thank you for the suggestions. I will keep in touch with you to enrich my study.”

Plenary Session: Presentation Session II (Good Governance)
Chairs – Dr. A.M. Lopez, GSB, PSBA-Manila; Asst. Prof. Rabia Asif, LCWU

Presenter 5: Marilou C. Oren (Research Methodology Class, PSBA-Manila) – “Suffice Free Health Services in Quezon City, Philippines: A Budget Allocation Strategy.”

            She presented the abstract and the conceptual framework of her study. She said that her topic was a timely one given the controversy that has embroiled the Department of Health (DOH).This led her to decide on the topic of budget allocation strategy.

Presenter 6: Almira Reyes Alcantara (Research Methodology Class, GSB-PSBA Manila) – “Strengthening the Internal Control System and Prevention of Fraud in Selected Branches of Commercial Banks in Mandaluyong City.”

          She presented the abstract and the conceptual framework of her study. It is a descriptive study to assess the internal control system of commercial banks in Mandaluyong City. It is expected that with an effective internal control system, the banks under study will be able to prevent if not eliminate fraud, gain the trust of bank depositors, and promote the existence of a sound financial system.

Presenter 7: Shenah Marie V. Maala (Research Methodology Class, GSB-PSBA, Manila) – “An Assessment of the Implementation of Quezon City Local Disaster Risk Reduction and Management Fund for 2015-2016.”

       She presented the abstract and conceptual framework of her study. The study aims to determine how the QC DRRM Council has utilized the disaster funds and how this was distributed along four areas—disaster preparedness, prevention and mitigation, response, and recovery and rehabilitation—for 2015 to 2016

Presenter 8: Mariella S. Masiglat (Research Methodology Class, GSB-PSBA, Manila) – “Establishing Client Feedback Monitoring and Evaluation System for the Department of Foreign Affairs, Philippines.”

        The abstract and conceptual framework that she presented pointed out that at present, client feedback in the form of complaints, comments, suggestions, and queries does not have the benefit of a systematic feedback, or customer-relationship management. A Monitoring and Evaluation System would respond to this gap. In this way, the Department of Foreign Affairs (DFA) would have greater responsiveness to client needs.

Presenter 9: Aeron Villanueva (Research Methodology Class, GSB-PSBA, Manila) – “Assessing Three Housing Models for Informal Settlers from Metro Manila: Identifying the Gaps upon Relocation of Informal Settlers.”

       On the basis of the abstract and conceptual framework that he presented, the study is going to assess three housing programs of the National Housing Authority (NHA) in relation to the resettlement of Informal Settler Families (ISFs). Using comparative analysis, he will examine the strengths and weaknesses of each program, address gaps, and formulate a housing model that includes not just the physical shelter aspect but also all other aspects that respond to the total needs of man.

Open Forum


Ms. Gillian May Tibule (QC Government staff) to Mr. Aeron Villanueva

“I once worked in a project for ISFs. I suggest you study, consult the DILG project on ISFs concerning other factors you need to look at.The factor of settlement governance on how ISFs can organize themselves is important too.”


Mr. Villanueva

“Yes, thank you.”


Ms. Myra Santos (MBA-DRM, PSBA-Manila student) to Mr. Villanueva

“There are other criteria to look at. These include compliance with the law, affordability, amenities in the project. I suggest you have a levelling or bracketing. This is because in Quezon City, one other important factor is internal migration. I like you to consider that.”


Mr. Villanueva

“My target is only limited to ISF housing.”


Ms. Santos to Ms. Marilou Oren

“What period is covered by your study?”


Ms. Oren

“Only the years 2015 to 2017.”


Ms. Santos (follow-up question) to Ms. Oren

“Are you also going to cover agency performance, output, outcome, and impact?”


Ms. Oren

“My study may have to include everything, especially the impact to find out if the project is beneficial or not.”

Plenary Session: Presentation Session III (Business Continuity)
Chairs – Prof. Carmelita R.E.U. Liwag, UP SURP; Lect. Sobia Hassan, LCWU

Presenter 10: Dominga M. Capistrano (Research Methodology Class, GSB-PSBA, Manila) – “Disaster Mitigation: A Strategy of the Quezon City Local Government for Business Continuity.”

Her abstract and conceptual framework aim to determine the awareness of businessmen on the mitigation programs of the local government on disasters. She tentatively concludes that there is a significant correlation between disasters of the business sector and the recent plans and programs for disaster mitigation of Quezon City. It is the hope that QC support and promote its business sector towards hazard-free livelihood operations for business continuity to prolong their longevity.

Presenter 11: Annmarie Diane T. Marquinez (Research Methodology Class, GSB-PSBA, Manila) – “Assessing Incident Command System in Managing ASEAN 2017 Summit.”

On the basis of her abstract and conceptual framework, the presenter explained that Incident Command System (ICS) is designed to improve coordination among agencies involved in disaster response. The question is how was the ICS utilized in managing the ASEAN 2017 Summit? The study will identify how effective and efficient was ICS in managing ASEAN 2017.The assessment will identify gaps and strengthen capacities of involved agencies. With effective and efficient use of ICS, a better inter-agency coordination results to respond to disasters.

Presenter 12: Philip Angelo S. Pandan (Research Methodology Class, GSB-PSBA, Manila) – “Weather-Related Events and Their Effects on the Philippine Stock Market Index.”

He presented his abstract and conceptual framework linking mood due to weather events with stock market decisions. Based on hypothesis from the literature that a positive mood leads to optimism and inversely, a negative mood leads to pessimism, his study tests the prediction that positive moods cause stock prices to go up while negative moods cause stock prices to go down. Using econometric models and quantitative analysis, the magnitude of effects are calculated and a predictive model is created.

Presenter 13: Mary Ann P. Esporas (Research Methodology Class, GSB-PSBA, Manila) – “Evaluating Humanitarian Logistics Management System at the Last Mile: Ondoy Victims in Antipolo City, Rizal, Philippines.”

Based on her abstract and conceptual framework, she examines the awareness of Antipolo City Typhoon Ondoy victims and their perceptions to DRRM and current humanitarian logistics management practices. The aim of the study is to enhance humanitarian logistics management which has to be factored into the LDRRM Plan of Antipolo City.

Open Forum


Lect. Sobia Hassan (Lahore College for Women University, Lahore, Pakistan) to Mr. Philip Pandan

“How do you estimate the mood?”



Mr. Pandan

“A study has already considered the factor of local magnitude and for this I use single linear methodology.”


Engr. Tagapolot to Mr. Pandan

“This mood is the behavior of the stock, or the behaviour of the individual? And what is your methodology of getting the mood?”


Mr. Pandan

“Mood is the behaviour of the individual. As to my methodology, I use PAGASA data on everyday weather events.”


Engr. Tagapolot (follow-up question)

“It is cloudy today, and so what is the mood?”


Mr. Pandan

“Mood is proxied by day-to-day weather patterns. But I use not only cloudiness. Actually, I use the model of the Hong Kong and Shanghai market which correlated day-to-day patterns and the stock market.”


Asst. Prof. Asif (LCWU, Lahore, Pakistan) to Mr. Pandan

“Mood is proxied by cloudiness?”


Mr. Pandan

“Aside from the focus on mood, I also control macroeconomic factors.”


Engr. Mark de Guzman to Ms. Anne Marie Marquinez

“Are you only going to assess Metro Manila?The problem during the ASEAN Summit was not in Metro Manila but in Baguio.”



Ms. Marquinez

“I agree.There were very little problems in the Metro except the one caused by Isabel Lopez’s traffic violation of the lanes. During the ASEAN Summit, most went up to Baguio, causing heavy traffic in going up there and in Baguio City’s streets.But I only limit my study to Metro Manila.”


Mr. Benjamin Macapagal (MBA-DRM, PSBA-Manila student) to Ms. Dominga M. Capistrano

“What is your prime concern?Are you going to resolve a problem in business continuity?”


Ms. Capistrano

“I want to identify the plans and programs of QC in terms of flood-related disasters.”


Ms. Marisa Isip (MBA-DRM, PSBA-Manila student) to Ms. Marquinez

“Since there was no problem during the ASEAN Summit here in Metro Manila, what gaps are you going to focus on?”


Ms. Marquinez

“I will focus on the capabilities of incident planning.Are the incident teams capable in responding? Are they knowledgeable? Are they equipped?

Plenary Session: Presentation Session IV (Public Private Trends in Business Management)
Chairs – Engr. Mark de Guzman, Prof., St. Louis University, Baguio City; Dr. Leonardo C. Medina, Jr., PSBA-Manila

Presenter 14: Melissa Guilas (Research Methodology Class, GSB-PSBA, Manila) – “Inventory Management and Control: A Strategy for Effective Production in Selected Greenwich Stores in QC.”

She presented her abstract and conceptual framework on inventory management and control of selected Greenwich stores in Quezon City. Ineffective, inefficient inventory management and control leads to wastage and loss while efficient and effective inventory management and control paves the way for smooth operations and products/services are produced accurately.

Presenter 15: Margareth M. Pablo (Research Methodology Class, GSB-PSBA, Manila) – “Contribution of the Three Major Social Media Platforms on the Marketing Strategy of the Main Carpet Retailers in the Philippines.”

Her abstract and conceptual framework focuses on the carpet retail industry in the Philippines, and how it can he assisted in its marketing strategies. She explained that the three social media of Facebook, Instagram, and YouTube will help in the solution of its problems. With the use of social media, carpet retailers will increase their brand awareness, strengthen the attraction of their market, update market trends, and they are able to provide relevant products and services.

Presenter 16: Lysa S. Banquiray (Research Methodology Class, GSB-PSBA, Manila) – “Repatriation of Filipino Seafarers and Its Impact on Leading Pre-Employment Medical Clinics in the Philippines: An Assessment.”

She presented the abstract and conceptual framework of her study. Seafarers are repatriated back to their country and among the frequent reasons are injuries. Medical clinics are most affected by such repatriation claims. The study identifies the conditions at high risk of repatriation by assisting clinics in intensifying their process of medical screening. Such service aims to promote high-quality service to clients of these medical clinics.

Presenter 17: Bo Ngoc Bui (Research Methodology Class, GSB-PSBA, Manila) – “Irresponsible Advertising and Its Negative Impacts on Children: A Framework of Responsible Advertising in the Philippines.”

His abstract and conceptual framework pointed out that he is using the questionnaire administered to 300 parents of children 6-14 years of age to find out if advertising is affecting children in terms of food consumption patterns, molding in them aggressive and violent attitudes, and inclining them to unnecessary purchasing. The study recommends an intervention to protect children from the impact of advertising.

Presenter 18: Girlie Abraham (Research Methodology Class, GSB-PSBA, Manila) – “Financial Stability of Language Centers in the Philippines: Growth Protection Trends from the Last Ten Years.”

She shared her abstract and conceptual framework with the objective of finding out the reasons for the decline of English Language Centers in Makati City.Factors she will examine include strength of labor markets and global forms and trends. Initial data revealed that the Gross Domestic Product have effects on the influx of English learners to come and study in Metro Manila, especially Makati City.

Presenter 19: Ferdinand R. Nuñez (Research Methodology Class, GSB-PSBA, Manila) – “Automated Language Assessed Travel Associates’ Communication Performance toward United Airlines Reservations System: An Evaluation.”

He presented his abstract and conceptual framework. He is going to assess the effectiveness of the Automated Language Assessment Tool in gauging the language proficiency of applicants for the position of Travel Associates for the client (United Airlines) of InterGlobe Technologies Philippines, Inc. This tool will enable InterGlobe to select better candidates for the client who have satisfactory language proficiency and communication performance.

Presenter 20: Maria Rika Abraham (Research Methodology Class, GSB-PSBA, Manila) – “Process Training Effectiveness on Travel Agents’ Performance, InterGlobe Technologies, Philippines.”

 With her abstract and conceptual framework, she discussed how to measure Process Training Effectiveness for one of InterGlobe’s clients – One of the metrics to measure is quality, to be measured through the training tool of gamification. Here, we gamify, or play quizzes online. The tool is interactive and so learning sticks in the mind. The results of the training gamification as indicated in the quality scores of new hires will assist the client to gauge the quality performance of learners undergoing said training.

Open Forum


Engr. Tagapolot to Ms. Girlie Abraham

“What may be the main reasons for the decline in the number of English Language Centers?” I know that foreign students like Baguio and Cebu, why? Is it because of the weather or the environmental conditions?”


Ms. G. Abraham

“Yeah, a lot of our students transfer to Baguio City perhaps they like the environment, the cool climate there. They also like Cebu because they think it is safer there.”


Engr. Tagapolot to Mr. Ferdinand Nuñez

“One has to understand the language of the client. While one may be good in English, there might be difficulty due to the similarity of certain words in two languages and yet have different meanings. For example, in India, ‘ten’ is ‘three.’ You have to factor this into the study.”



Mr. Nuñez

“My study is limited to just the port of North America.”


Comment from Dr. Raza:

“Advertisers must be responsible. First, different agencies in the government have varying policies in relation to advertising. This is confusing. One time, I saw an ad on an underarm product and yet the female model was wearing two-piece. On the other hand, the advertising is neither good nor bad. Only that it must be responsible. In the movies, there is the Parental Guidance advice. We need to come up with letting the audience know, we need advocacy, we need to come up with an appraisal method. I had wanted before to do research on this and have done initial data gathering and materials compilation. So if you (addressing Bo Ngoc Bui) want to have them, I can share them with you.”


Dr. Leonardo Medina (PSBA-Manila) to Ms. Maria Rika Abraham

“Ten years from now, the tourism and hospitality industry may become extinct due to technology, and we are preparing for this eventuality. I advise that your company link with programs of universities. You think of other programs to save the tourism and hospitality industry.”


Ms. M.R. Abraham

“Yes, with technology, the BPOs will suffer reduction in manpower size. Transactions are easier online. But with technology, the transactions are also complex which means that skills are needed and the challenge is answered through training processes.”


Dr. L. Medina (follow-up question)

“Which universities are you looking into for partnership or help? You have to talk with these universities.”


Ms. M.R. Abraham

“We provide free training in our school. We are developing talent and find out the right talent. Once applicants are in, the question is how to develop them further.”


Mr. Tariq Siddiqui (DBA, PSBA student) to Ms. M.R. Abraham

“What is and who do you want to train?”


Ms. M.R. Abraham

“One client of ours is, our online travel agent client. We’re servicing customers of Our employees are supporting the customers of”


Mr. Siddiqui to Ms. M.R. Abraham

“Whom do you want to train?”


Ms. M.R. Abraham

“We train our own employees who cater to, the ones who take the call of The training is limited to these employees serving our client,”


Mr. Siddiqui to Ms. M.R. Abraham

“How can you compete with other online agencies?”


Ms. M.R. Abraham

“How other online agencies perform depend on their own marketing strategies.”

Comment from Mr. Siddiqui:

“I think you still need a little marketing for Anyway, it is a nice study.”

Synthesis: Dr. Tabassam Raza, Dean, GSB-PSBA, Manila

Dr. Raza delivering the synthesis and closing remarks for the Symposium
Dr. Tabassam Raza

“I assume that when there are more questions from the audience, then everybody is interested and actively participating. So what is the synthesis of this session? We were able to achieve the objectives of this event all because of the presence of many questions from you and addressed to both the resource speakers and to fellow graduate students who presented their abstracts.

“I thank everyone, especially those who did their assignment in the various committees. I only request that everyone read his or her email on a daily basis, and carefully read the message sent to understand these. This will help you by being able to concentrate and digest what is being communicated.

“Now that you have presented your papers, I say that so many opportunities are open to you. So build up yourself. Knowledge acquisition is the best asset that you can have. Tell people in your organization that you are needed because you have the assets."